You can do your own marketing, you don’t need me.

Anyone can do their own marketing. Anyone. It’s not that hard, most people have an idea of their businesses aesthetic, their customer and the ability to use at least one social media platform.

It’s not hard.

You don’t need me to help you with it.

So why haven’t you done it?

Most business owners have an accountant. At least for tax returns (tis the season) and often for bookkeeping and day-to-day expenses management. When you break the financial side of a business into its required bits and pieces it, like marketing, is not that hard. Yet we allow ourselves help with accounting in a way we don’t with other services.

Why?

I asked a client of mine this and she gave such a great answer. She said that because there is an external punishment for doing a bad job of your businesses finances, you know you need a professional to do it for you. If you do a bad job of your tax return, Revenue are going to know about it and you will most likely have financial tariffs levied against you.

On the other hand, if you do a bad job of an email series or never post on a dusty Instagram account you set up in a fit of productivity 18 months ago, there really isn’t any tangible effect on your business. Right?

I asked my client what would happen to her if she did a bad job of her marketing and she said, only half joking:

“Well, I suppose I would probably see that I had done a bad job, maybe curl up for a bit on the floor, beat myself up for a while and then get on with my life and be completely terrified to ever do anything like that again.”

To me, that feels like a tangible enough effect.

Often, we boil things down to monetary impacts. That’s why we all (including me) have an accountant. The link between having the money and losing the money is very, very clear in that example. But what about things that are less concrete? What about feeling your stomach drop when you think about posting on facebook? What about never sending an email because writing is not really in your wheelhouse? And what about feeling like a failure because you didn’t do a thing you thought would be easy because it scared you?

If you run a small business, you are that business. If you’re making yourself feel awful about “something”, that “something” will affect the business. Abandoning your marketing or communication and feeling bad about it will impact your business in the same way that filing a dud tax return will impact your business. And that’s before we even get into lost income, customer retention and all the other good things we know an effective marketing strategy can give you.

It could be time to rethink where and when you get help in your business.

Whether you just want to get started with a marketing strategy you will actually stick to or you want full marketing management, I am here to help. Set up a free call and we can talk about what your business needs and what you will actually stick to. Let’s get rid of the pit in the bottom of your stomach. You deserve better.